04/02/2013
The good news is that the 2012 FIM Monster Energy Speedway World Cup finally halted the ongoing precipitous decline of the Speedway World Cup television audience on Sky Sports. The international big name sponsorship of Monster Energy was extensively trailed and hailed as the dynamic future by themselves, the speedway trade press and rights holders […]
06/07/2012
The reverse Midas touch BSI repeatedly show via the ongoing decline of their Speedway Grand Prix television audience on Sky Sports looks like an outlandish success story in contrast to the rapid collapse of viewer interest in the Speedway World Cup. Looking at the publicly available figures for 2006-2011, popularity has gone from robust to […]